MODULE: SALES AND MARKETING (BUSINESS)

Trabajadores, directivos y gerentes que desean potenciar sus habilidades con el fin de mejorar sus perspectivas profesionales, mediante una contribución más efectiva a sus organizaciones.

Emprendedores que deseen contar con una base formativa y unos conocimientos que contribuyan al éxito de sus proyectos empresariales.

Toda aquella persona interesada en actualizar y ampliar sus conocimientos.

In this course the learner is provided with extensive practice in the sales and marketing area of business English. Students learn to negotiate, give presentations referring to charts and graphs, deal with clients as well as to analyze data and the language of business press. The various lexical fields are presented through freer practice in simulations, telephone calls and general conversation; encouraging the student to draw from personal experience to give meaningful and contextual practice. Simple and more complex grammar structures such as modal verbs to speculate and other expressions used for suggestions are also presented in this course. Throughout the course the emphasis is on the learner independence through exposure to the correct usage of the target language with attention to practical situations and the use of idioms and phrasal verbs. In addition the student learns vocabulary related to trade fairs and marketing campaigns as well as vocabulary related to the area of Internet advertising and the language of market campaigning in context to describe the effects of new technology on different Medias such as television, radio or the Internet.

A TRADE FAIR - WATCH OUT FOR YOUR COMPETITORS (BRITISH VERSION) IN THIS LESSON THE STUDENT WILL LEARN ABOUT HOW TO SET UP A STAND AT A TRADE FAIR AND HOW COMPETITORS REACT TO THE COMPANY´S PRODUCT CAMPAIGN. IN ADDITION THE STUDENT WILL PRACTICE THE VOCABULARY RELATED TO THIS TOPIC, WHICH PRESENTS AND CONSOLIDATES THE LANGUAGE OF TRADE FAIRS AND MARKETING STANDS, PROS AND CONS, DECIDING TASKS AND RESPONSIBILITIES, STANDARD PROCEDURE AT TRADE FAIRS AND UNIQUE SELLING POINTS FOR THE PRODUCTS THEY MARKET AND SELL, IN CONTEXT USING EVERYDAY LANGUAGE OF DEFINITION AND CLARIFICATION. YOU´VE GOT MAIL: IN THIS SECTION THE STUDENT WILL ANSWER THE SPOKEN QUESTIONS THE TUTOR HAS PREPARED AND PLAN AND WRITE AN EMAIL FOLLOWING THE TUTOR´S WRITTEN INSTRUCTIONS. THE TUTOR WILL GIVE FEEDBACK ON THIS WORK. A TRADE FAIR - WATCH OUT FOR YOUR COMPETITORS (AMERICAN VERSION) THIS LESSON WILL SHOW THE LEARNER HOW A GROUP OF TRADE FAIR STAFF DISCUSS POSITIONING AND SETTING UP THEIR STAND AND PLANNING THEIR WORK AT A TRADE FAIR. THE STUDENT WILL LISTEN AND WATCH THE STAFF DISCUSS ISSUES CONNECTED WITH LAW, PRODUCT PROTECTION AND SECURITY. THE LEARNER WILL SEE AND UNDERSTAND THE REACTION TO A COMPLICATED SITUATION THAT REQUIRES CALLING SECURITY FOR HELP. THE STUDENT WILL DUB AND RECORD THE TALENT OF CHOICE IN THE MOVIE TO PRACTICE INTONATION, STRESS AND PRONUNCIATION. IN THIS WAY THE STUDENT WILL BE INVOLVED IN A REAL LIFE DIALOGUE THAT IMPROVES INTONATION AND EMPHASIS. THE VOCABULARY IN THIS UNIT PRESENTS AND CONSOLIDATES THE LANGUAGE OF TRADE FAIRS AND MARKETING STANDS, PROS AND CONS, DECIDING TASKS AND RESPONSIBILITIES, STANDARD PROCEDURE AT TRADE FAIRS AND UNIQUE SELLING POINTS FOR THE PRODUCTS THEY MARKET AND SELL IN CONTEXT, USING EVERYDAY LANGUAGE OF DEFINITION AND CLARIFICATION. AT THE END OF THE LESSON THE LEARNER COMPLETES THE TESTS TO SEE WHAT WAS LEARNED FROM THE UNIT WITH DIFFERENT ACTIVITIES THAT MATCH IMAGES, USEFUL WORDS AND EXPRESSIONS. YOU´VE GOT MAIL: IN THIS SECTION THE STUDENT WILL ANSWER THE SPOKEN QUESTIONS THE TUTOR HAS PREPARED AND PLAN AND WRITE AN EMAIL FOLLOWING THE TUTOR´S WRITTEN INSTRUCTIONS THE TUTOR WILL GIVE FEEDBACK ON THIS WORK. PRESENTING A COMPANY AN INTRODUCTION TO THE LANGUAGE OF PRESENTATIONS, REFERRING TO GRAPHICS AND CHARTS. LISTEN TO AN EXAMPLE OF A SHORT PRESENTATION. GUIDED SPEAKING PRACTICE: PRESENTING A SMALL COMPANY USING GIVEN INFORMATION. DEALING WITH CLIENTS EXTENDED SPEAKING PRACTICE. MAKING AND DEALING WITH COMPLAINTS OVER THE TELEPHONE. MAKING SUGGESTIONS: WE COULD…, HOW ABOUT..? WHAT IF..? APOLOGISING: I’M TERRIBLY SORRY, I’M AFRAID, I AGREE, I SEE YOUR POINT. HOW MUCH?! PRACTICE USING LARGE NUMBERS AND SAYING COMPLETE DATES. ROLE-PLAY A FACE TO FACE MEETING TO NEGOTIATE PRICES. NEGOTIATING PHRASES: WE COULD AGREE TO THAT IF…, WOULD YOU BE PREPARED TO…?, THAT SOUNDS FAIR ENOUGH, I THINK THAT’S REASONABLE. GETTING CONNECTED - CONTRACTING SERVICES (BRITISH VERSION) IN THIS LESSON THE STUDENT WILL LEARN HOW COMPANIES OUT-SOURCE TO PROVIDE MORE EFFICIENT SERVICES FOR THEIR BUSINESS. IN ADDITION THE STUDENT WILL PRACTICE THIS VOCABULARY TO MAKE OFFERS AND ASK FOR AND PROVIDE PRICES FOR PRODUCTS AND SERVICES. YOU´VE GOT MAIL: IN THIS SECTION THE STUDENT WILL ANSWER THE SPOKEN QUESTIONS THE TUTOR HAS PREPARED AND PLAN AND WRITE AN EMAIL FOLLOWING THE TUTOR´S WRITTEN INSTRUCTIONS THE TUTOR WILL GIVE FEEDBACK ON THIS WORK. GETTING CONNECTED - CONTRACTING SERVICES (AMERICAN VERSION) IN THIS LESSON THE STUDENT WILL WATCH A REAL LIFE SITUATION WHERE A TEAM OF PEOPLE AT WORK DECIDE THEIR NEEDS AND NEGOTIATE APPROPRIATE DEALS TO FIND THE RIGHT PRICE FOR THE SERVICES THEY WANT. THE LEARNER WILL WATCH THEM MAKE OFFERS AND COUNTER OFFERS AND USE THE EXISTING RELATIONSHIPS THEY HAVE WITH SUPPLIERS TO FIND THE BEST DEAL. THE STUDENT WILL DUB AND RECORD THE TALENT OF CHOICE IN THE MOVIE TO PRACTICE INTONATION, STRESS AND PRONUNCIATION. IN THIS WAY THE STUDENT WILL BE INVOLVED IN A REAL LIFE SITUATION THAT IMPROVES INTONATION AND PRACTICES UNDERSTANDING. THIS LESSON EXTENDS AND CONSOLIDATES THE LANGUAGE OF DISCUSSING OPTIONS, MAKING OFFERS AND COUNTER OFFERS, BUDGETING, DECIDING CONDITIONS AND NEGOTIATING PAYMENT AND CONTRACT TERMS IN CONTEXT USING EVERYDAY LANGUAGE RELATED TO PRICING AND TERMS OF DEALS. AT THE END OF THE LESSON THE LEARNER COMPLETES THE TESTS TO SEE WHAT WAS LEARNED FROM THE UNIT WITH DIFFERENT ACTIVITIES THAT MATCH IMAGES, USEFUL WORDS AND EXPRESSIONS. YOU´VE GOT MAIL: IN THIS SECTION THE STUDENT WILL ANSWER THE SPOKEN QUESTIONS THE TUTOR HAS PREPARED AND PLAN AND WRITE AN EMAIL FOLLOWING THE TUTOR´S WRITTEN INSTRUCTIONS THE TUTOR WILL GIVE FEEDBACK ON THIS WORK. WOULD YOU BUY IT? TALKING ABOUT ADVERTISING AND USING MODAL VERBS TO SPECULATE ABOUT THE PRODUCT: COULD BE, MAY BE, MIGHT BE AND MUST BE INTERPRETING ADVERTISING LANGUAGE, GIVING REASONS AND OPINIONS. JUST A CLICK AWAY DISCUSSING THE POSITIVE AND NEGATIVE ASPECTS OF E-COMMERCE AND DESCRIBING HOW TO BUY SOMETHING ON THE INTERNET. VOCABULARY: SECURE PAYMENTS, SIGN IN/OUT, REFUND, TO SEND SOMETHING BACK, P&P, SHOPPING BASKET, CHECKOUT, FEEDBACK. SIGNPOSTING HOW TO GUIDE AN AUDIENCE THOUGH A PRESENTATION. SPEAKING PRACTICE: REFERRING TO CHARTS AND GRAPHS, ORDERING AND STRUCTURING A SHORT TALK FROM GIVEN INFORMATION. THE RIGHT MEDIA TO PROMOTE YOUR BUSINESS (BRITISH VERSION) IN THIS LESSON STUDENTS WILL LEARN ABOUT THE DIFFERENT MEDIUMS AVAILABLE TO ADVERTISE A BUSINESS AND THE PROS AND CONS OF EACH. IN ADDITION THE STUDENT WILL LEARN VOCABULARY RELATED TO MARKETING THAT INCLUDES THE AREA OF INTERNET ADVERTISING AND PRESENTS AND PRACTICES THE LANGUAGE OF MARKET CAMPAIGNING IN CONTEXT TO DESCRIBE THE EFFECT OF NEW TECHNOLOGY ON DIFFERENT MEDIAS SUCH AS TELEVISION, RADIO OR THE INTERNET. YOU´VE GOT MAIL: IN THIS SECTION THE STUDENT WILL ANSWER THE SPOKEN QUESTIONS THE TUTOR HAS PREPARED AND PLAN AND WRITE AN EMAIL FOLLOWING THE TUTOR´S WRITTEN INSTRUCTIONS. THE TUTOR WILL GIVE FEEDBACK ON THIS WORK. THE RIGHT MEDIA TO PROMOTE YOUR BUSINESS (AMERICAN VERSION) IN THIS LESSON THE STUDENT WILL HEAR A MARKETING TEAM DISCUSS THE SUCCESS OF A CURRENT CAMPAIGN WHERE THE USES OF NEW TENDENCIES AND NEW MEDIA ARE COMPARED AND CONTRASTED TO EXISTING KINDS. THE LEARNER WILL HEAR DESCRIPTIONS AND DEFINITIONS OF COMMONPLACE MARKETING TOOLS AND TECHNIQUES AND ARGUMENTS FOR AND AGAINST THEM. THE STUDENT WILL DUB AND RECORD THE TALENT OF CHOICE IN THE MOVIE TO PRACTICE INTONATION, STRESS AND PRONUNCIATION. IN THIS WAY THE STUDENT WILL BE INVOLVED IN A REAL LIFE SITUATION THAT IMPROVES INTONATION AND PRACTICES UNDERSTANDING. THIS LESSON PRESENTS AND PRACTICES THE LANGUAGE OF MARKET CAMPAIGNING IN CONTEXT AND DESCRIBES THE EFFECT OF NEW TECHNOLOGY ON DIFFERENT MEDIAS SUCH AS TELEVISION, RADIO OR THE INTERNET. AT THE END OF THE LESSON THE LEARNER COMPLETES THE TESTS TO SEE WHAT WAS LEARNED FROM THE UNIT WITH DIFFERENT ACTIVITIES THAT ASSOCIATE IMAGES AND DEFINITIONS. YOU´VE GOT MAIL: IN THIS SECTION THE STUDENT WILL ANSWER THE SPOKEN QUESTIONS THE TUTOR HAS PREPARED AND PLAN AND WRITE AN EMAIL FOLLOWING THE TUTOR´S WRITTEN INSTRUCTIONS. THE TUTOR WILL GIVE FEEDBACK ON THIS WORK.

• Total libertad de horarios para realizar el curso desde cualquier ordenador con conexión a Internet, sin importar el sitio desde el que lo haga. Puede comenzar la sesión en el momento del día que le sea más conveniente y dedicar el tiempo de estudio que estime más oportuno.
• En todo momento contará con un el asesoramiento de un tutor personalizado que le guiará en su proceso de aprendizaje, ayudándole a conseguir los objetivos establecidos.
• Hacer para aprender, el alumno no debe ser pasivo respecto al material suministrado sino que debe participar, elaborando soluciones para los ejercicios propuestos e interactuando, de forma controlada, con el resto de usuarios.
• El aprendizaje se realiza de una manera amena y distendida. Para ello el tutor se comunica con su alumno y lo motiva a participar activamente en su proceso formativo. Le facilita resúmenes teóricos de los contenidos y, va controlando su progreso a través de diversos ejercicios como por ejemplo: test de autoevaluación, casos prácticos, búsqueda de información en Internet o participación en debates junto al resto de compañeros.
• Los contenidos del curso se actualizan para que siempre respondan a las necesidades reales del mercado. El departamento multimedia incorpora gráficos, imágenes, videos, sonidos y elementos interactivos que complementan el aprendizaje del alumno ayudándole a finalizar el curso con éxito.