|
| ||||
![]() | ||||
Trabajadores, directivos y gerentes que desean potenciar sus habilidades con el fin de mejorar sus perspectivas profesionales, mediante una contribución más efectiva a sus organizaciones. Emprendedores que deseen contar con una base formativa y unos conocimientos que contribuyan al éxito de sus proyectos empresariales. Toda aquella persona interesada en actualizar y ampliar sus conocimientos. | ||||
![]() | ||||
In this course the learner is provided with extensive practice in the sales and marketing area of business English. Students learn to negotiate, give presentations referring to charts and graphs, deal with clients as well as to analyze data and the language of business press. The various lexical fields are presented through freer practice in simulations, telephone calls and general conversation; encouraging the student to draw from personal experience to give meaningful and contextual practice. Simple and more complex grammar structures such as modal verbs to speculate and other expressions used for suggestions are also presented in this course. Throughout the course the emphasis is on the learner independence through exposure to the correct usage of the target language with attention to practical situations and the use of idioms and phrasal verbs. In addition the student learns vocabulary related to trade fairs and marketing campaigns as well as vocabulary related to the area of Internet advertising and the language of market campaigning in context to describe the effects of new technology on different Medias such as television, radio or the Internet. | ||||
![]() | ||||
A TRADE FAIR - WATCH OUT FOR YOUR COMPETITORS (BRITISH VERSION) IN THIS LESSON THE STUDENT WILL LEARN ABOUT HOW TO SET UP A STAND AT A TRADE FAIR AND HOW COMPETITORS REACT TO THE COMPANY´S PRODUCT CAMPAIGN. IN ADDITION THE STUDENT WILL PRACTICE THE VOCABULARY RELATED TO THIS TOPIC, WHICH PRESENTS AND CONSOLIDATES THE LANGUAGE OF TRADE FAIRS AND MARKETING STANDS, PROS AND CONS, DECIDING TASKS AND RESPONSIBILITIES, STANDARD PROCEDURE AT TRADE FAIRS AND UNIQUE SELLING POINTS FOR THE PRODUCTS ... Leer más |
||||
![]() | ||||
|